Australian tech startup Favourit, dubbed as Facebook for sports and entertainment, lets you keep up with real sports and entertainment events, talk about them and turn them into games you can play using virtual or real money.

What is Favourit?

The Melbourne-based startup (founded in 2010) deploys cutting-edge technologies to make the app useful and engaging. You can explore live scores and stats, expert commentaries – anything, really – about any major sports and entertainment events, with a strong focus on major sports, such as tennis, football (soccer,) American football, basketball, golf, rugby and so on.

Just like Facebook, you can also get recommendation on users worth following; what’s more, you can also follow hot trends. And yes, just like any other great social media apps, you can connect with your friends and discuss what you think about the current live events – as well as proving your expertise!

Not only for mingling purposes, Favourit is also known as a social gaming platform: You can stake your money on live events using either virtual or real currencies. With that being said, to abide with the laws Favourit requires users to be over 18 years old.

Favourit’s target audience is global; however it is prominent in Australia, Asia and Europe market. It has received over $2.5 million in funding to date (source: ITWire)

Growth potential

Favourit is still in beta and has recently launched to 230K Facebook fans. I expect more people will flock to the social gaming site, as we all know what Facebook can bring to cool apps.

The company develops everything with mobile market in mind: Web-based and fully-support smartphones and tablet PCs. Tapping on the huge market of sports and entertainment – with no strong competitors in sight – Favourit is set to be, well, the favorite of sports fans from all over the world.

The team

Co-founder Toby Simmons (CEO) and Josh Simmons (Head of Technology) – both are brothers – build a dream team to support Favourit’s growth: Martin Dalgleish (Chairman) and Richard Kuo (Director) joined as founding investors, along with expert designers and developers.

Toby Simmons, graduated with an MBA degree at RMIT University, was previously involved with Agility Interactive, Angelcube and Recharge.

Josh Simmons, also graduated from RMIT University, is currently involved with Favourit and Cookdinner.

Martin Dalgleish is a well-seasoned entrepreneur in Internet industry. He involves with various companies, including Favourit, Ellerston Capital and

Richard Kuo is also the principal of Pier Capital, Australian media and tech investment advisory firm.

Contact information

Favourit Global Pty Ltd
Head office: Melbourne, Australia
Twitter: @favouritdotcom